Does the AI recommend our client? An AI-visibility audit for a real local business
Baseline where a client appears across assistants, diagnose why competitors get cited instead, ship one change, and re-measure the same way.
Marketing (MKT)
Marketing is unusually tool-dense and unusually exposed to AI changing the job itself — how brands surface inside AI-generated answers is new subject matter that employers are already hiring for and most curricula do not cover.
Workflows
How people actually chain these tools together to get something done.
Finding the handful of words that define what you do
Years of outside feedback contain a signature you cannot see from inside. Pull the recurring vocabulary, cut it to six words, and use it.
A market analysis where every number gets traced back
Use AI to assemble a competitor and market picture fast, then make the verification of each figure the graded work.
Customer discovery: AI writes the interview guide, real humans give the findings
Every claim in the final memo has to point to a line in a real transcript with a real person's initials and a date.
Tools for Marketing
AI Venture Velocity Challenge
The AI Venture Velocity Challenge rewards disciplined experimentation, rapid learning, and intelligent use of AI to accelerate venture progress. While teams present at multiple stages, advancement decisions are grounded…
Beautiful.ai
Presentation tool whose slides auto-adjust layout as content changes, free for a year to verified students.
Canva Magic Studio
An AI-powered design suite for creating slides, handouts, posters, infographics, and quick visuals using ready-made templates and smart layout tools. Best for: Visual lesson materials, anchor charts, and classroom…
Fathom
AI meeting notetaker producing transcripts, summaries and action items from video calls.
Gamma.app
Gamma is an AI-powered tool for creating presentations, documents, websites, and visuals fast, with polished design, easy sharing, and exports.
Google (Gemini Pro)
A multimodal AI assistant integrated with Google Workspace, capable of summarizing Docs, analyzing Sheets, and generating or outlining Slides. Can be paired with Veo 3 for high-quality video creation within the Google…
HubSpot Breeze AI (Education Partner Program)
CRM-grounded AI assistant inside HubSpot, free to higher-ed faculty through the Education Partner Program.
Why here: A full professional marketing stack free for accredited higher-ed faculty.
Microsoft CoPilot
An AI assistant integrated across Microsoft 365, supporting document summarization, email drafting, and data analysis within familiar school workflows. Best for: Quick drafts, meeting summaries, and extracting insights…
Napkin AI
Turns written text into editable business diagrams, flowcharts and visual frameworks.
Perplexity Comet
AI browser with a built-in assistant that reads, summarizes and acts across open tabs.
Perplexity for Education
An AI-powered research assistant that provides cited sources and organized collections, making it especially useful for current topics and rapid topic overviews. Best for: Unit background research, current events, and…
Semrush AI Visibility Toolkit
Tracks how a brand appears in AI assistant answers across ChatGPT, Gemini, Google AI and Perplexity.
Why here: New and genuinely employable subject matter, but priced for an instructor demo rather than a class.
Zapier (Copilot and AI Agents)
No-code automation connecting business apps, with AI agents that build and run workflows.
General-purpose tools that work in any discipline (13)
Nothing here is specific to Marketing. They are listed once, in every discipline, so the section above stays about the tools that actually are.
Adobe
Boost classroom and career success with Adobe solutions for education. From critical thinking and creative problem-solving to communication and collaboration, Adobe’s creative apps, PDF tools, and responsibly developed…
Anthropic-Claude for Education
An advanced writing and analysis assistant known for strong summarization, nuanced reasoning, and the ability to handle long documents and extended context. Best for: Drafting policies and professional communications…
BoodleBox
BoodleBox is an innovative AI-powered platform designed specifically for educators, offering a collaborative workspace where teachers can efficiently create, organize, and share lesson plans, assessments, and classroom…
Brisk Teaching
Chrome extension layering feedback, leveling and lesson tools onto Google Docs and the browser.
Diffit
Generates leveled versions of a reading passage with vocabulary and comprehension questions.
Gemini Notebook (formerly NotebookLM)
Source-grounded research assistant that answers only from documents you upload, with citations back to the text.
Grammarly (with Authorship)
Writing assistant with grammar and clarity feedback, plus Authorship, which logs how text entered a document.
MagicSchool AI
Teacher-facing generators for lesson plans, rubrics, IEP support and family communication, plus student tools.
OpenAI for Education
A versatile AI assistant for lesson planning, rubric creation, parent communication, accommodations, and role-play scenarios. Can be paired with Sora (OpenAI’s video generation tool) to create short lesson clips and…
Otter.ai
Real-time transcription and meeting notes with speaker labels and searchable transcripts.
PlayLab AI
PlaylabAI is a 501c3 nonprofit organization devoted to creating a future where educators and students around the world have the agency to not just use AI, but to shape it. On their terms. As part of a global community…
Read&Write (Everway)
Literacy support toolbar with text-to-speech, word prediction, picture dictionary and vocabulary tools.
Universal Access Bot (Accessibility)
An AI-powered accessibility assistant built in Playlab that helps instructors adapt course materials to be more inclusive, readable, and aligned with Universal Design for Learning (UDL) principles. Best for: Improving…